Italian Fashion

Italian Fashion Design - An Introduction

The fashion industry in Italy has been known to produce designs that can reflect pop culture trends among the population. In a way, it can be used as a good gauge of ideologies and lifestyles present in a specific era. Fashion designers translate these philosophies into art that one can wear. Aside from artistic statements, fashion design houses have also demonstrated excellence in producing clothes that are practical and functional for everyday activities.

The designer can specialize in three types of design: mass market pieces, ready-to-wear (RTW) clothes, and haute couture pieces. Mass market clothes are familiar enough to everyone; these are clothes that target a specific demographic and are intended to be worn everyday. Retail stores and outlets typically sell these clothes. RTW pieces, on the other hand, are not produced in bulk unlike mass market clothes. These involved more specialized needlework and tailoring. You can find them in boutiques or high-end clothing stores. Haute couture is known for its rarity, originality, and intricate design. These pieces are extremely limited in terms of quantity produced, and they typically command a higher price. They can also be found in designer boutiques and posh clothing stores.




Concepts in Italian fashion design not only lies on finished clothing pieces, but also on the fabric used. Fashion designers also have a say in creating and choosing the fabric that can do justice to their concept. Textile designers are equally influential in constructing an outfit; these are not just left to fashion design professionals. Textile designers decide on textures, patterns, and colors that will appear on a piece of cloth, which will then be tailored fashion designers according to the image in their heads.(EzineArticles.com)

Check out the other guide on Fashion Schools.